Apple Makes A Bokeh Commercial Uses Bokeh As A Verb And Pronounces It Wrong
“Bokeh” is a Japanese word describing the aesthetic quality of the blur in out-of-focus areas of photos. And as we all know, it’s a noun. Well, Apple decided to play with language a bit in its latest ad and turn “bokeh” into a verb. Oh, and the ladies in the ad are pronouncing it wrong as well. https://youtu.be/IKok5dykRBM Apple’s iPhone XS and iPhone XR come with Depth Control feature that lets you adjust the bokeh effect on backgrounds before or after you shoot....