Planning Is Key Why You Need A Production Book And How To Create It
Productions culminate in a shoot — a shoot results in the assets. Assets are delivered and badabing-badaboom a job well done. Professional photography in a nutshell, albeit oversimplified by a thousand degrees. Along the way are people, tools, and a ton of work. Amongst the must-have tools is the Production Book, a consolidated document of all production elements. If your shoot were a play, your PB would be its script....