I don’t know about you, but this time of year is traditionally when I officially lose it. I don’t what it is about December but suddenly all my former clients and people previously sitting on the fence about booking a shoot decide that they MUST have those photos done now, no yesterday! And I invariably find my previously empty December turning into back-to-back shoots, all night editing sessions, and my poor son pretty much being adopted by the babysitter. Sounds like a good problem to have but sometimes it’s nice to strive for some kind of work/life balance, and actually see your loved ones occasionally. If this scenario is ringing any festive bells for you then according to photographer Katelyn James it might be time to consider raising your prices in 2022.
Katelyn is specifically talking to wedding photographers in this video, however, I think her tips are applicable to any working photographer. So let’s dive in and get profitable! Now Katelyn does end the video with a very big but (no not that kind!). She emphasizes that your website, your social media presence and your marketing all need to be presented in a professional way that enhances your value, otherwise you can’t raise your prices. So what do you think? When did you last raise your prices? Now, if you need me, I’m going to be outsourcing my retouching this month and clawing back some free time!
