After 85 years of operation, the news agency Australian Associated Press (AAP) is set to close down. The major shareholders said that the agency is unsustainable, and as of June 2020, it will cease to exist.

The AAP was founded in 1935 by Keith Murdoch. Today, it’s owned by three Australian news organizations – Nine Entertainment Co. (47%), News Corp Australia (45%) and Seven West Media (8%). Nine Entertainment and News Corp Australia are major shareholders, who recently deemed the 85-year-old institution “unsustainable.”

“It is a great loss that professional and researched information provided by AAP is being substituted with the unresearched and often inaccurate information that masquerades as real news on the digital platforms,” said AAP’s chairman Campbell Reid. The closure is set for 26 June 2020. The AAP’s chief executive, Bruce Davidson, said that it would be “an extremely sad day for Australian journalism.”

Although the independent news source was important for journalism, it doesn’t seem to be sustainable anymore in terms of revenue for its shareholders. According to The Guardian, the modern era had a serious impact on AAP. This includes the arrival of digital search engines, aggregators and social media platforms. Nine Entertainment’s chief executive, Hugh Marks, said that the company was “cost-cutting in areas which were no longer profitable.” He added that this included AAP, which is one of the “big cost areas.” [via The Guardian]

Australian Associated Press deemed  unsustainable    Shuts down after 85 years - 20Australian Associated Press deemed  unsustainable    Shuts down after 85 years - 3