Well it’s here, and whether you like it or not, Instagram’s new Stories feature is taking direct aim at Snapchat and the minutia of our daily lives. I, for one, am loving it. Stories allows us to share things with our followers that we might never post, humanizing our digital personas and connecting with the community in a totally new way. And even if you refused to join Snapchat, there’s no denying it that Instagram is where the people, and the brands, already are. So take advantage of the built-in community of Instagram with Stories, or you and your CD collection will be left in the digital dust. Here are a few ways that I’ve been using Instagram, and some ways I think photographers can add value with the new feature, for themselves and for brands.
How do you know your Stories are successful? Well, your views should be pretty consistent from story to story. You should also see more engagement across the board, and increase the conversations with your followers. Good luck!
About the Author
Philip Anderson Edsel is a commercial and editorial photographer from Austin, Texas. Amongst his clients are GAP, Samsonite, Conde Nast Traveler and many more. You can find out more about Philip on his website, and say hi on Instagram. This article was also published here and shared with permission.
