Some of these deals may not quite have gone live yet, depending on what time you see this, and some will disappear as soon as stocks sell out. We’ll keep updating the list as we find more deals, though, so be sure to bookmark this post and keep checking back throughout the event. Have you spotted any good ones we’ve missed? Let us know in the comments!

Mirrorless Cameras

Sony Alpha 7R IV – $3,499 $2,998Sony Alpha 7R III – $2,799 $2,198Sony Alpha 7 III – $1,998 $1,798Sony Alpha 7 II – $1,398 $898Canon EOS M6 Mark II & 15-45mm – $1,099 $879.20Olympus OM-D E-M1 Mark III & 12-45mm f/4.0 – $2,148.99 $1,799Panasonic Lumix S5 – $2,297.99 $1,797.99Panasonic Lumix GH5 Mark II – $1,699.99 $1,497.99Panasonic Lumix G100 – $749.99 $647.99Panasonic Lumix G95 – $999.99 $797.99Panasonic Lumix ZS100 – $599.99 $447.99

Lenses

Sony 24-70mm f/2.8 G Master – $2,199 $1,898Sony 24-105 f/4 G – $1,399 $1,098Sony 100-400mm f/4.5-5.6 G Master – $2,499 $2,398Sony 50mm f/1.2 G Master – $1,999 $1,898Sony 35mm f/1.4 G Master – $1,399 $1,298Sony 24mm f/1.4 G Master – $1,399 $1,298Samyang AF 24-70mm f/2.8 (Sony E) – $909.72 $772.43Samyang AF 50mm f/1.4 Series II (Sony E) – $699 $577.15Samyang AF 14mm f/2.8 (Nikon F) – $799 $534.65Samyang SYXP14-C XP 14mm f/2.4 (Canon EF) – $999 $619.65Samyang SYXP85-C XP 85mm f/1.2 (Canon EF) – $799 $636.65Samyang 100mm F2.8 ED UMC Macro (MFT) – $549 $466.65

Flashes & LED Lighting

Godox AD400Pro (review here) – $649 $549Godox AD200Pro – $384.99 $345Godox AD200 – $299 $249Godox MS300 – $109 $93Spiffy Gear KYU-6 Bi-Color LED Light – $49.99 $34.99Spiffy Gear KYU-6 RGB LED Light – $49.99 $34.99Spiffy Gear Light Blaster – $99.99 $79.99PHOTOOLEX TOFU Portable LED – $35.99 $17.99

360°, 180° and Action Cameras

Insta360 ONE RS Twin Edition (review here) – $549.99 $499.99Insta360 ONE X2 – $429.99 $386.99GoPro Hero 8 Black Bundle – $369.29 $249.99DJI Action 2 Dual Screen Combo $538.99 $299

Gimbals

Zhiyun Crane 3S Smartsling Kit (review here)- $599 $539 (with instant coupon)Zhiyun Crane 3S Pro Kit – $899 $799 (with instant coupon)Zhiyun Crane M2S – $269 $239 (with instant coupon)Zhiyun Crane 2S (review here) – $399 $369 (with instant coupon)Zhiyun Crane 2S Pro Kit – $599 $569 (with instant coupon)Zhiyun Weebill 2 Standard Kit (review here) – $469 $399 (with instant coupon)

Drones

Autel Evo Nano+ Premium Bundle (Nano review here) – $1099 $879Autel Evo Lite+ Premium Bundle – $1,849 $1,479DJI Mini 2 Fly More Combo – $599 $479

Projectors

Wemax Go Advanced (review here) – $999 $799 (with instant coupon)Wemax Nova 4K UST (review here) – $2,999 $2,699

Cables

TetherPro USB-C to USB-C 15′ (4.6m) High-Vis cable – $59.99 $47.99TetherPro USB-C to USB-C 10′ (4.6m) black cable – $49.99 $39.99

Memory Cards and Storage

4TB SanDisk Extreme Pro Portable SSD – $899.99 $479.991TB SanDisk Extreme Pro Portable SSD – $309.99 $160.491TB SanDisk Extreme Portable SSD – $249.99 $129.991TB SanDisk Extreme Pro microSD – $399.99 $249.99512GB SanDisk Extreme Pro V30 SD – $139.99 $94.99256GB SanDisk Extreme Pro V30 SD – $62.49 $47.99256GB SanDisk Extreme Pro V30 microSD – $99.99 $54.99128GB SanDisk Extreme Pro V30 microSD – $44.99 $25.99256GB Lexar Professional 2000x UHS-II V90 – $299.99 $180.49128GB Lexar Professional 2000x UHS-II V90 – $189.99 $106.9964GB Lexar Professional 2000x UHS-II V90 – $94.99 $59.9932GB Lexar Professional 2000x UHS-II V90 – $54.99 $36.99256GB Lexar Professional 2000x UHS-II V60 – $99.99 $60.99128GB Lexar Professional 2000x UHS-II V60 – $49.99 $29.9964GB Lexar Professional 2000x UHS-II V60 – $32.99 $24.9910TB Western Digital Elements Desktop HDD – $449 $174.9916TB Western Digital Elements Desktop HDD – $449 $249.99

Other Items

Loupedeck Creative Tool (CT) – $549 $499Loupedeck Live – $269 $229Elgato Stream Deck – $149.99 $99.99