Until recently, Kylie Jenner was holding the record for the most liked Instagram post. But her record was beaten – by a random stock photo of an egg! The photo passed Jenner’s 18 million likes earning almost two times as much, and counting.

Previously, the photo of Jenner’s birth announcement was holding the record. Until now, when it got beaten by the egg photo that has earned over 33 million likes at the time of writing this.

https://www.instagram.com/p/Be3rTNplCHf/?utm_source=ig_web_copy_link It’s not clear who’s behind the record-breaking post, but the description refers to the account owner as “Egg Gang.” And in the description of the photo, the goal is clear: to set the new world record in Instagram likes:

A post shared by Egg Gang ? (@world_record_egg) In response to the new world record, Jenner showed some humor and posted an old video of herself cracking an egg onto the ground, with the caption reading “Take that little egg.” https://www.instagram.com/p/BsmPezCnZ4I/?utm_source=ig_web_copy_link When the record was broken, the “Egg Gang” posted an Instagram story saying: “This is madness. What a Time to be alive,” and thanked their followers for support. Yeah, an Instagram star competing against an egg for likes. And losing this game, big time… What a time to be alive, indeed. [via The Verge]