Live streaming has well and truly taken off on social media platforms such as Instagram, Facebook and TikTok. And it’s not just useful for creators and influencers but for brands who want to showcase and sell their products as well. Tapping into this market is the live-streaming device brand YoloLiv. DIYP talk to Juan Carlos Jimenez about their new Instream product that makes live streaming a breeze.
So what makes the Instream so great? Well, firstly, it will let you live stream to any platform in a vertical format. Whether you love it or loathe it, vertical video is here to stay.
Now what’s so clever is that YoloLiv has managed to get around Instagram’s T&Cs by mimicking a cell phone. The device is based on the Android operating system. Instagram is actually installed onto the Instream meaning that it’s tricking the app into thinking it’s just another cell phone. Clever! Instream will let you shoot in 4K straight to social media with multiple cameras. You don’t even need to compromise quality by using a phone to either shoot or upload. And what’s more, you can switch between cameras in real-time via the device’s touch screen, essentially doing a live video edit. Additionally, you can overlay graphics, captions and comments so that you can also respond to audience reactions or questions in real-time. For anyone that needs to be streaming live to social media in a vertical format, this product looks invaluable. The possibility to shoot live with several camera angles and switch between those is potentially huge. Anything from live music to weddings to brands selling their products could benefit from this. YoloLiv Instream is available to buy for $1298.
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